.NEARLY ONE BILLION individuals are actually casting their enact India's standard political election. It is the largest democratic exercise in record-- as well as can also be the absolute most pricey. Investing is assumed to reach 1.35 trn rupees ($ 16bn), according to the Facility for Media Studies (CMS), an Indian charitable. That would certainly be actually greater than double the volume devoted in the previous vote-casting in 2019 and also go over the cash money sprinkled in America's presidential political election in 2020. Why do Indian political celebrations devote such substantial sums?